What is digital signage?

Use digital signage for communicating your message

Digital signage is an additional communication tool for companies, shops and organizations that want a wider reach for their messaging.

Digital signage is essentially a digital screen, which is placed in strategically selected locations with high foot traffic. This might be the canteen, the lobby, at the checkout in the store or at the warehouse.

Studies show that digital signage enables 47% of recipients to remember the message they have seen on it. This is higher than for both mobile and television.

Digital signage for businesses

Digital signage, also known as electronic signage, is particularly useful when your recipients are without a desk. Many companies send out internal communication on the intranet or e-mails, but it does not reach deskless workers like employees in the warehouse, in production or on the road. With digital bulletin boards internal communication can hit the spot, right where the employees are. Hang up the screen in the warehouse, by the coffee machine, in the cloakroom or wherever people pass by and stop to look.

In fact, employee engagement increases by 25% after the implementation of digital signage which results in greater productivity and, not least, higher earnings.

From intranet to info screen

Replay lets you create and manage digital signage from Microsoft Teams and is integrated with SharePoint, the world’s most used intranet system. This makes it very easy to publish internal news from the intranet directly to the digital signage. Our players make it easy for you to see whether you are sharing news for production, in the canteen or wherever the screens may be.

Promote your products

Digital signage makes it easy to shine a light on your products.  When people visit your store or office, they’ll get see what you have to offer with just a glance. 

With digital signage by Replay you can easily update your displays in real-time, ensuring fresh and relevant messaging to your visitors. 

Grab the attention of your customers and drive sales with the use of interactive content. 

Digital signage helps you reduce the need for printed materials, saving both time and resources. 

Guide your visitors

Make it easy for your  visitors to know where to go. Whether you run an activity centre or an office, a digital board can guide your visitors to where they need to go. This saves time and energy for them as well as your receptionists. 

Provide real-time information and updates to your current schedules, events and news.

Direct visitors and enhance wayfinding with interactive maps and directions.

Display your news

Don’t let your internal news dust away in send to all emails or tucked away on the intranet. Put them front and center by promoting news on screens by the coffee stations, in the warehouse and wherever else your colleagues are sure to see them.

Digital signage allows you to quickly and easily communicate with your employees with always up-to-date messaging. 

Replay is a powerful tool for internal communications, because it allows you to display your news in a visually engaging and interactive way. 

Share important information with your employees and customers, and make changes on the go with your smartphone. 

Celebrate your successes

It can be hard for everyone to keep up with the going ons in larger companies. By announcing your successes on the big screen, everyone can join in the celebration. 

Showcase the achievements of your company and your employees on digital signage for all to see: Customers, coworkers and other stakeholders. 

This helps build a sense of pride and unity and strengthens your corporate identity.

When you showcase your successes on digital signage you prove that your company is open and willing to share information about its performance and you show that you’re proud of your employees and their achievements. 

Improve your image

When using digital signage to display news stories, promote products and celebrate corporate success stories you improve the overall reputation and image of your company, serving as a way to attract new customers and new talent. 

When your visitors walk past your digital displays and see them from their seat in the waiting room, you have the perfect opportunity to share the messages that shines the brightest light on your organization. 

Get Replay

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You can download Replay for Microsoft Teams right here.